Lisa: You’re reading Gravity’s Rainbow?
Brownie: Re-reading it.
francis ford coppola plots out the intensity of the scene in his notebook.
I don’t usually post my modeling work here, but I found really beautiful what ceci did with me in a very small street in madrid… check it out!
hope you like it :)
The Future of Advertising
Story Worldwide is a post-advertising agency that believes in connecting brands to customers by telling them engaging and entertaining stories that audiences want to hear and this video explains their philosophy.
This is their script:
THE FUTURE OF ADVERTISING
This seems obvious, even though it was controversial until recently: Brand is story.
First, you have to find the core story at the heart of your brand —what we call the Story Platform. Create narratives based on it and publish those narratives across all relevant media in weird and wonderful ways.
As each story is published, it needs to be syndicated and shared with it’s intended audience where they are most likely to encounter those stories. Then use paid media —— TV spots,events, paid search and so on — to let people know your content is out there.
The content has to be easy for people to share so everyone can help spread the brand’s stories.
To make sure your audience can find your content when searching, make sure everything is tagged and optimized appropriately.
So it goes, round and round, driving results and effectiveness up, up, up while driving media spend down, down, down.
The best part comes next: Sustained by the brand’s storytelling, the brand’s fans add, syndicate and share their own content —— comments, links, ratings, and entirely new versions —— and all this brand-inspired content —— whether new stories or conversation about old ones —— creates more marketing momentum for free, forever.
The result of rigorously following this path is a permanent market advantage for the brand——lower total cost of marketing; higher impact.
All you need is to make sure you’ve got your story straight.
UNCLE LEO: Jerry!
JERRY: Uncle Leo!
UNCLE LEO: Hello!
MARTY (to Jerry): So, if you or your wife want to drop by on Wednesday, it should be ready.
UNCLE LEO: Your wife?
JERRY: (hoping Leo will pick up on the scam): Yeah…my wife.
UNCLE LEO: What are you talking about?
JERRY: Uh…I got married.
UNCLE LEO (shocked): You got married? I wasn’t invited? Nobody sends me an invitation?
JERRY: Well, it was sudden.
UNCLE LEO: Are you ashamed of your uncle? Do I embarrass you?
JERRY: No, no, it was a small ceremony.
UNCLE LEO: Haven’t I always been a good uncle?
JERRY: Yes, yes, you have.
UNCLE LEO: Who told you when you went to school that you print well?
JERRY: You did, you did.
UNCLE LEO (to Meryl): When he was younger, he had a beautiful penmanship. I used to encourage him to print.
JERRY: I’m a good printer.
UNCLE LEO: I remember your ‘V.’ It was like a perfect triangle. Whoa, there’s my bus! <Rushes out.> Hello! Wait! <Jerry tries to catch Leo before he runs off to tell him about his “pretend marriage,” but doesn’t make it.>
(via The Wife)
Some have been asking for a Uncle Leo moment. I dont’ have any new ones queued up at the moment but if i wasn’t at work I’d find one. I’ve posted this before though, its one of my faves. RIP Len Lesser
George: He massacred you. You look like you’re five years old.
Jerry: What if I shampoo? Sometimes a shampoo helps.
George: You’ve got to start seeing someone else. Get out of this relationship.
Jerry: I can’t. He loves me. He says I’m his most loyal customer. Plus he’s right there on the corner. I’d have to pass him every day when I go by.
George: You gotta do it.
Jerry: I can’t, I can’t. I’d break his heart.
(via The Barber)
“Clown, hobo, ballet dancer, bagpiper, and an army major - a collection of question marks. Five improbable entities stuck together into a pit of darkness. No logic, no reason, no explanation; just a prolonged nightmare in which fear, loneliness and the unexplainable walk hand in hand through the shadows.
In a moment we’ll start collecting clues as to the whys, the whats and the wheres. We will not end the nightmare, we’ll only explain it - because this is the Twilight Zone.”
-Rod Serling, “Five Characters in Search of an Exit”, The Twilight Zone (1961) (online here)
Uno de los mejores
Screenwriting & Producing.